For TikTok for Business, I helped demystify content creation for marketers and small business owners, showing them how to show up, not just sell. I supported the creative process from trendspotting to execution, often stepping in front of the camera to bring platform tips, product education, and cultural insights to life.

From CapCut tutorials and filter-driven explainers to Cannes skits featuring creator talent, each piece was crafted to meet the audience on the FYP.