Taking a legacy brand and modernizing its presence meant rethinking how stories show up across platforms. I developed social-first formats that move beyond network-style traditions, translating editorial voice and weather data into native content that feels at home on every feed.
Concepting
Copywriting
Briefing
Production
@weatherchannel From earlier warnings to a more accurate cone of uncertainty, these updates could help save lives this season. Stay prepared and share with someone to help them stay informed. #TheWeatherChannel #fyp #weathertok #weatherchannel #pouringrain #severeweather #hurricaneseason #weatheralert #hurricaneprep #safety #2025forecast #springweather #noaa #nationalhurricanecenter ♬ original sound - The Weather Channel
@weatherchannel Tonight’s lunar eclipse will turn the moon a stunning shade of red. Here’s when to catch the show. #TheWeatherChannel #fyp #weathertok #weatherchannel #forecast #bloodmoon #celestial #moon #eclipse #lunareclipse #skywatching ♬ original sound - The Weather Channel
