Designed For Discovery
Senior Social Media Manager
September 2025-February 2026
At Architectural Digest, my role on social was to translate one of the most authoritative voices in design into content that feels native, engaging, and accessible across an audience of 28M+ followers.
From celebrity home tours and editorial features to large-scale campaign rollouts and creator programming, I led the social strategy and execution that brought AD’s stories to audiences beyond the page. That meant shaping distribution, crafting copy, packaging video for social, and introducing platform-first storytelling formats while maintaining the brand’s editorial voice and credibility.
❋ Social Strategy
❋ Editorial Storytelling
❋ Video Packaging
❋ Campaign Distribution
Expanding AD’s March 2026 LA Issue Beyond The Page
Architectural Digest’s March issue spotlighted Los Angeles — celebrating the city’s creative community and resilience as it continues rebuilding after devastating fires.
On social, the campaign expanded far beyond the print magazine. The rollout included celebrity home tours, the ten-part video series Love Letters to LA, design impact storytelling, and live coverage from the issue’s celebration at The Hollywood Edition.
I led the social execution, shaping how these stories were packaged, paced, and distributed across platforms while balancing AD’s daily publishing cadence.
Architectural Digest is known for its authoritative editorial voice, but social also presents opportunities to experiment with creator-led storytelling.
Working with designer Marco Zamora, this pilot explored how creators could bring a more personal, behind-the-scenes perspective to the brand. The goal was to test a format that blended AD’s design authority with the authenticity and relatability that performs well on social.
The result was a new type of storytelling for the brand — creator-driven, personality-forward, and built specifically for social platforms.